Using various platforms for communication and building partnerships plays a key role in the successful development of projects in the blockchain and crypto fields. One of the most popular and effective tools fitting this role is Discord. Why should crypto projects and start-ups actively develop their own Discord communities?

1. Communication and interactivity

Forget about moving from chat to chat, for example if you have many channels in your Telegram community, it decreases the percentage of all incoming users, and a percentage of announcements and other information seen. It’s your responsibility to resend the posts from chat to chat for the users to read them.

Discord provides a wide variety of tools for communication: convenient navigation between the “chats” with one click, access to the information panel without leaving the server, like in Telegram, you don’t need to duplicate posts, every user will notice your message. Practical interactions with chats allow you to exchange ideas, fast feedback, and connect with your community members. This will strengthen your relations with your investors, partners and users.

2. Event organization and discussion

It’s easy to organize events, AMA sessions, and discussions using Discord. This helps to retain the interest of your audience, keep up the transparency and engagement. Forget about time restrictions or sound issues, Discord voice channels will provide you endless capabilities to voice and video chat with your colleagues and users, easy screen sharing with just one click, maintaining a good quality of sound and video, while also providing scalability - you can host an AMA session for a unlimited number of participants.

3. Support and feedback

Discord provides a quick and simple way to get support and feedback from your community’s members. This helps you to solve problems, answer questions and improve your product. You don’t have to constantly check your direct messages, there are instruments in Discord, capable of replicating a CRM.

4. Building a community

Building an active and loyal community in Discord contributes to your project’s growth and development. You will get a convenient search tool, pretty invitation link, sweet bonuses like customizing your server, there is also an opportunity to attract new users through a server explorer on Discord’s official website.

5. Project promotion

Discord is an excellent tool to promote your project, attract new users, investors and partners. Efficient use of Discord helps you to increase project visibility and invite your target audience.

6. Management

You can always invent new cool custom roles for the server, it’s not just for structuring and organizing your community members but also a great motivation for them to be active and participate in your project. You can always think of many activities based on the role system which in turn will help the server engagement.

7. Bots

There are plenty of many different bots for you and your community, convenient tracking of users’ activity, server statistics, games, auto-moderation, currency exchange rates, notifications from your other social networks directly in your server, quizzes, your own inner server economy and many types of entertainment for your users for them to be actively participating in your server, just use the Discord’s bot search tool.

Final thoughts

The main driving force of any crypto project is a strong community. To achieve this goal, Discord provides convenience, transparency, engagement and efficiency of interactions. So, active development of your Discord community server is a vital part of the successful growth and advancement of crypto projects and startups and all field of blockchain and crypto currency.