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Uniting Finance,
Empowering Futures

We offer secure, accessible, traditional and blockchain-based solutions that promote inclusion and transparency, empowering individuals and businesses to manage and grow their assets in the digital economy confidently.

history
2023
March 2023

On March 30, the CrossFi Chain was launched.

This is the first product of the Cross Finance ecosystem and the basis of CrossFi technology.

May 2023

On May 25, the XFI coin was listed on the MEXC cryptocurrency exchange. On May 26, XFI trading opened in a pair with USDT.

May 2023

On May 30, the XFI coin was successfully listed on CoinMarketCap.

July 2023

From July 8 to July 16, Vietnam hosted a series of large-scale events dedicated to CrossFi technology.

Networking, presentations of new coins and training from the company.

August 2023

On August 11, Cross Finance became the best crypto project based on the results of the Huobi Prime Vote 7 contest.

August 2023

On August 18, the XFI coin was listed on the HTX (Huobi)crypto currency exchange. On August 22, XFI trading opened in a pair with USDT.

September 2023

On September 13 and 14, Cross Finance took part in TOKEN2049 in Singapure as a title partner.

TOKEN2049 is the premier crypto event, organised annually in Dubai and Singapore, where founders and executives of the leading Web3 companies and projects share their view on the industry.

The speech of 0x Hosomaki, DeFi Strategy Lead at Cross Finance Fedor Bogorodsky, Banking Director at Cross Finance on the panel discussion.

September 2023

On September 15 Cross Finance is the Main Partner of Beatland

Beatland is an international hybrid beatboxing battle. The project started in February 2023. The idea of the event is based on cultural shifter, technology, blockchain and creativity.

  • Created and hosted by beatbox stars Mad Twinz.
  • 300 participants from more than 20 countries.
  • The top 8 artists in the final.

Competitors who reach the final will battle for a 50,000 USDT prize pool in Bali (Nuanu place) on November 18.

Video invitation to the festival.

November 2023

November 1 the launch of the main Cross Finance website: detailed information about the company, products, the official documentation, and all the necessary resources of the ecosystem.

November 2023

November 1 launch of the CrossFi Foundation.

Launch a $50 million development-focused grant program. CrossFi Foundation begins to support all active users who promote & experiment with solutions based on CrossFi technology & designed to bridge the gap between traditional finance and crypto.

November 2023

On November 18, the final of the Beatland beatbox festival took place in Bali with Cross Finance as the general sponsor. Beatbox stars battled for a $50,000 prize pool.

November 2023

On November 24, the Cross Finance office in Dubai was officially opened

As part of this occasion, we hosted a conference for our esteemed partners and colleagues from Vietnam, where the Cross Finance team shared insights into future development plans.

2024
January 2024

CrossFi is verified by Cyberscope with the KYC Badge and the official certification. CrossFi blockchain and XFI is fully audited technical innovation.

January 2024

Cross Finance had partnered with Covalent, Bware Labs, DIA and Subsquid to power a seamless experience to users and builders on the CrossFi blockchain and build the next generation non-custodial payment solution.

February 2024

On February 20th, we launched CrossFi Chain EVM Testnet, supported by CoinList. An initiative for validators has been started, in which the prize pool is $2.4M in MPX.

February 2024

On February 23-24 Ryan Horn was attending NFT Paris as ex Binance NFT Director running a thought leadership mentor group & hosting strategic investor meetings.

March 2024

CrossFi Testnet has been added to Keplr, non-naitive chain list! Keplr – secure wallet that plugs you into any blockchains and apps wherever you go.

March 2024

2 weeks after the launch of the testnet, more than 400 validators have been selected. Tier-1 validators – participants was supported CrossFi Chain: Nodes.Guru, BwareLabs, Staking4All, Zeeve.io, Validatrium, Brightlystake, Matrixed.Link, 01node, Forbole, Allnodes, Neuler, Blockhunters, StakingCabin, Kiln, Imperator and others.

March 2024

A total prize pool of $4,000,000 in MPX awaits developers who are ready to join the movement for a fair and decentralised financial system as early birds before the mainnet launch.

March 2024

We’re glad to announce the 3rd Testnet initiative for Users in collaboration with CoinList!

April 2024

Cross Finance proudly announces Genesis Capital as its newest investor in advancing DeFi Payment Solutions!

May 2024

3 large-scale conferences «CrossFi changes everything» that were attended by around 8,000 participants.
We unveiled our flagship product – the CrossFi APP, which allows non-custodial cryptocurrency payments for any goods and services, and performed the world’s first real world crypto payment on chain.

May 2024

Leo Kahn, CMO at CrossFi, was taking the stage at the Ethereum Brazil Conference on May 13th, delivering a talk on “Bridging TradFi and DeFi: The case for CrossFi.”

May 2024

We are thrilled to announce that we have implemented the native XFI bridge in popular EVM networks
Ethereum, Arbitrum, Base, BNB smart chain

May 2024

We’re thrilled to announce top dex XFI listing on PancakeSwap and Uniswap!

May 2024

Right now Ryan Horn, Global Development Strategy Advisor at CrossFi, is attending London Blockchain Conference focused on the development of Dapps and utility solutions.

June 2024

We’re thrilled to be joining the global fintech community in Amsterdam from June 4-6 to connect with industry leaders, explore the latest innovations, and showcase the future of crypto finance.

June 2024

Visa FastPay network processor and Grecale Soluções (Fastpay Group), Brasil, nominated CrossFi to receive the award in recognition of the uniqueness of our world’s first integrated solution combining TradFi and Web3.

July 2024

A series of events organized by CrossFi Foundation, designed to attract web3 developers.

July 2024

It is a great achievement and a long work for the company to meet all the certification requirements and standards. PCI DSS certification means that we guarantee the confidentiality of world-class cardholder data, and you can be sure of the security of your funds.

July 2024

CrossFi was thrilled to announce a strategic partnership with Antier Solutions, a globally recognized blockchain consulting and development firm with 1000+ projects and 700+ DeFi team members!

August 2024

eMPX is a liquid version of MPX with utilitarian functions for XFI. The eMPX-MPX-XFI triad is making the future right now.

September 2024

CrossFi has become the #1 Financial Ecosystem according to ICO Drops!

September 2024

CrossFi has partnered with Alchemy to bring you top-tier infrastructure and exclusive support for building on CrossFi.

September 2024

On September 18 and 19, 2024, Cross Finance took part in TOKEN2049 in Singapore as a Platinum Sponsor.

October 2024

We are pleased to announce our collaboration with Dapplooker.
Our team is looking forward to being a Featured Project on DappLooker and to have them as our validator, enhancing network security✅

October 2024

NFT Platform on CrossFi Chain: Partnering with the top NET community.

October 2024

Forbes about CrossFi

October 2024

The CrossFi Mainnet is LIVE! Welcome to a new era of DeFi!

December 2024

Cross Finance Conference Series in Vietnam
The large-scale events were dedicated to the development of CrossFi technology and Cross Finance ecosystem. The conferences were attended by about 3000 guests.

December 2024

Cross Finance x Super Cup 2023 in Vietnam
The Super Cup 2023 sports event in Hà Nội, supported by Cross Finance, was held at the end of December.

Today
roadmap
Q1 ‘24
  • Public Testnet launch with EVM
  • CrossFi Foundation programs launch
  • Mainnet upgrade to EVM
  • CrossFi APP release
  • Pre-order launch for bank cards
  • xApp launch on CrossFi Mainnet
Show more
Q1 ‘24
  • xUSD launch on CrossFi Mainnet
  • Product emission of Visa DEBIT
  • Connecting CrossFi cards to GooglePay
  • Bingo Ringo development
  • Diggy Boom: the start of development works
  • xUSD2.0, Synthetic Assets: the start of development works
  • xApp launch on CrossFi Mainnet
Q1 ‘24
Q2 ‘24
  • xUSD 2.0 launch on CrossFi Mainnet:
  • Connecting CrossFi cards to ApplePay
  • Continuation of CrossFi Foundation grant initiatives
  • Synthetic Assets launch on CrossFi Mainnet
Show more
Q2 ‘24
  • Diggy Boom development.
  • Bet Banger: the start of development works
  • Development of Digital Identity & Account Abstraction
  • CrossFi SDK
Q2 ‘24
Q3 ‘24
  • Margin Trading and Options Trading launch on CrossFi Mainnet
  • CrossFi Foundation development
  • Creation of applied mechanics for the integration of new products and projects into the Cross Finance ecosystem
Show more
Q3 ‘24
  • Bet Banger launch on CrossFi Mainnet
  • xApp 2.0
  • Launch of Digital Identity & Account Abstraction
Q3 ‘24
Q4 ‘24
  • Identification of directions for further activities of the CrossFi Foundation
  • Scaling initiatives for targeted development of Cross Finance ecosystem products
  • Updating Cosmos SDK and EVM versions
Q4 ‘24
Team
Alexander Mamasidikov CEO, Chief ideologist & coordinator of the team
  • Expert in crypto and digital marketing, founder of IEO Agency.
  • Over 72 projects in international fintech, blockchain and CrossFi.
  • He is one of the top 20 blockchain entrepreneurs according to Publish0x.
  • Author of articles on digital marketing, fintech and blockchain technologies for Forbes and other major financial publications.
  • Expert in crypto and digital marketing, founder of IEO Agency.
  • Over 72 projects in international fintech, blockchain and CrossFi.
  • He is one of the top 20 blockchain entrepreneurs according to Publish0x.
  • Author of articles on digital marketing, fintech and blockchain technologies for Forbes and other major financial publications.
Phillip Alexeev Chief Growth Officer
  • Phillip Alexeev is a seasoned growth marketer and investor with over a decade of experience in the startup world.
  • He has had several successful exits under his belt in emerging industries, such as 3D printing, and virtual reality, and has helped many notable Web3 projects with their growth strategy including: Coinlist, Decentraland, and many others. 
  • Most recently prior to joining Cross Finance, Phillip had served as Head of Growth at Binance, focusing on special DeFi projects.
  • Phillip Alexeev is a seasoned growth marketer and investor with over a decade of experience in the startup world.
  • He has had several successful exits under his belt in emerging industries, such as 3D printing, and virtual reality, and has helped many notable Web3 projects with their growth strategy including: Coinlist, Decentraland, and many others. 
  • Most recently prior to joining Cross Finance, Phillip had served as Head of Growth at Binance, focusing on special DeFi projects.
Christina Sidfeldt Welin CEO CrossFi Limeted Hon Kong Compliance & Risk manager of CrossFi
  • A seasoned Governance, Risk Management, and Compliance professional
  • Over two decades of experience in private banking, asset management, private equity, correspondent banking, investment banking in addition to fintech and virtual assets start-ups.
  • Christina provides independent and tailored services to financial services practitioners across multiple regions, navigating various regulatory geographies, products, and services, ensuring robust compliance and operational integrity. Her tailored approach ensures specific needs are met, driving compliance, mitigating risks, and fostering sustainable growth.
  • A seasoned Governance, Risk Management, and Compliance professional
  • Over two decades of experience in private banking, asset management, private equity, correspondent banking, investment banking in addition to fintech and virtual assets start-ups.
  • Christina provides independent and tailored services to financial services practitioners across multiple regions, navigating various regulatory geographies, products, and services, ensuring robust compliance and operational integrity. Her tailored approach ensures specific needs are met, driving compliance, mitigating risks, and fostering sustainable growth.
Ryan Horn Global Development Strategy Advisor
  • 6 years in Crypto, blockchain & web3.
  • C Suite Crypto Top 100 ex Binance.
  • Previously London advertising agency CEO.
  • 2 successful exits in media entertainment and sportstech.
  • ex Binance NFT Global Director.
  • Leadership, development and commercialisation of over $950m in brand, tech & crypto businesses in past 10 years in EMEA and US markets.
  • Recent successes include launching first token in EPL with Arsenal FC and commercially delivering major IPs, Influencers and super stars such as CR7 & Khaby Lame for Binance across hybrid digital ecosystems, interactive platforms, digital assets & giant social media growth campaigns.
  • 6 years in Crypto, blockchain & web3.
  • C Suite Crypto Top 100 ex Binance.
  • Previously London advertising agency CEO.
  • 2 successful exits in media entertainment and sportstech.
  • ex Binance NFT Global Director.
  • Leadership, development and commercialisation of over $950m in brand, tech & crypto businesses in past 10 years in EMEA and US markets.
  • Recent successes include launching first token in EPL with Arsenal FC and commercially delivering major IPs, Influencers and super stars such as CR7 & Khaby Lame for Binance across hybrid digital ecosystems, interactive platforms, digital assets & giant social media growth campaigns.
Haley Cromer Blockchain Evangelism and Developer Relations
  • Startup consulting, business development, growth and strategy and advisory positions for over 15 Web3 companies.
  • Experience in artificial intelligence, data services, Bitcoin and Filecoin mining, Openmesh.
  • A big advocate for open source infrastructure, decentralization and transparency.
  • Startup consulting, business development, growth and strategy and advisory positions for over 15 Web3 companies.
  • Experience in artificial intelligence, data services, Bitcoin and Filecoin mining, Openmesh.
  • A big advocate for open source infrastructure, decentralization and transparency.
Viktor Nemchenko Chief Content Officer at CrossFi
  • With over 20 years of experience in marketing and advertising, including 8 years as the Creative Director at Saatchi&Saatchi CA agency.
  • His portfolio includes over 200 implemented campaigns for international brands, political and social campaigns, implemented in the markets of the CIS, USA, Canada, Spain, and the Baltic countries.
  • Viktor has worked with global companies such as Procter&Gamble, Gallaher London, Mars, Efes, Coca-Cola, and others.
  • He has curated programs for the international festival GOVIRAL 2019, ASTANA MEDIA WEEK 2020 conference, and other industry events.
  • Viktor has been a speaker at conferences such as "TEDEx" and "Partnership for Innovations," among others.
  • With over 20 years of experience in marketing and advertising, including 8 years as the Creative Director at Saatchi&Saatchi CA agency.
  • His portfolio includes over 200 implemented campaigns for international brands, political and social campaigns, implemented in the markets of the CIS, USA, Canada, Spain, and the Baltic countries.
  • Viktor has worked with global companies such as Procter&Gamble, Gallaher London, Mars, Efes, Coca-Cola, and others.
  • He has curated programs for the international festival GOVIRAL 2019, ASTANA MEDIA WEEK 2020 conference, and other industry events.
  • Viktor has been a speaker at conferences such as "TEDEx" and "Partnership for Innovations," among others.
Leonid Komov Compliance/AML Advisor
With nearly 20 years of experience in financial regulations and compliance, Leonid has worked in both major traditional institutions (Citi, DB) and fintechs (Revolut). More recently, he has been advising financial and regulatory technology companies across the globe on building compliant solutions, enabling innovation within a regulated environment. As an Advisor to Cross Fi he helps to define clear regulatory strategy and implementation plan to achieve our long-term mission.
With nearly 20 years of experience in financial regulations and compliance, Leonid has worked in both major traditional institutions (Citi, DB) and fintechs (Revolut). More recently, he has been advising financial and regulatory technology companies across the globe on building compliant solutions, enabling innovation within a regulated environment. As an Advisor to Cross Fi he helps to define clear regulatory strategy and implementation plan to achieve our long-term mission.
Aliu Musa Head of CrossFi Foundation
  • A seasoned Ecosystem Builder with a strong foundation in engineering.
  • Over 8 years of experience in leading ecosystem development for prominent Web3 projects such as OX, Cello, and Arbitrium.
  • A seasoned Ecosystem Builder with a strong foundation in engineering.
  • Over 8 years of experience in leading ecosystem development for prominent Web3 projects such as OX, Cello, and Arbitrium.
Irina Seden COO
  • 8 years of experience in the crypto.
  • As a member of the executive team at Astra Capital, a private investment management firm, Irina played a key role in overseeing daily operations, ensuring compliance, and aligning activities with strategic objectives.
  • Her adaptive approach fostered a productive work environment amidst the rapidly evolving dynamics of digital assets, and she consistently stayed informed about industry trends to guide important strategic decisions.
  • 8 years of experience in the crypto.
  • As a member of the executive team at Astra Capital, a private investment management firm, Irina played a key role in overseeing daily operations, ensuring compliance, and aligning activities with strategic objectives.
  • Her adaptive approach fostered a productive work environment amidst the rapidly evolving dynamics of digital assets, and she consistently stayed informed about industry trends to guide important strategic decisions.
Corey Ho Chief IR Officer
  • A dynamic founder, executive advisor, and venture builder with a proven track record in Web3, crypto, and fintech.
  • With over a decade of experience in Corporate FX Trading and Remittance, Corey has successfully transitioned into crypto investor relations and fundraising, where they have spent the past four years driving venture funding and strategic partnerships.
  • Over the last two years, Corey has focused on Web3 growth and advisory in Asia, leveraging a hands-on entrepreneurial mindset and a “roll-up-the-sleeves” approach to build and scale startups.
  • A dynamic founder, executive advisor, and venture builder with a proven track record in Web3, crypto, and fintech.
  • With over a decade of experience in Corporate FX Trading and Remittance, Corey has successfully transitioned into crypto investor relations and fundraising, where they have spent the past four years driving venture funding and strategic partnerships.
  • Over the last two years, Corey has focused on Web3 growth and advisory in Asia, leveraging a hands-on entrepreneurial mindset and a “roll-up-the-sleeves” approach to build and scale startups.
David Huseinzade Chief Business Development Officer
  • David brings 15 years of expertise in Business Relations and Partnership Building, complemented by 9 years of leading innovation in the WEB3 space.
  • With a track record associated with top-tier projects and Centralized Exchanges, he excels in cultivating strategic alliances that drive growth and innovation.
  • As the Chief Business Development Officer, David is dedicated to harnessing his experience to cultivate impactful partnerships and advance sustainable growth initiatives forward.
  • David brings 15 years of expertise in Business Relations and Partnership Building, complemented by 9 years of leading innovation in the WEB3 space.
  • With a track record associated with top-tier projects and Centralized Exchanges, he excels in cultivating strategic alliances that drive growth and innovation.
  • As the Chief Business Development Officer, David is dedicated to harnessing his experience to cultivate impactful partnerships and advance sustainable growth initiatives forward.
Ivan Pierson Head of IR
  • Leading networker in the cryptocurrency and blockchain industry, with over 20 years of experience in both traditional business M & A and more recently the rapidly evolving digital asset space investment.
  • Ivan brings a unique blend of traditional business expertise in corporate communications, investor strategy and market analysis to the organization.
  • Leading networker in the cryptocurrency and blockchain industry, with over 20 years of experience in both traditional business M & A and more recently the rapidly evolving digital asset space investment.
  • Ivan brings a unique blend of traditional business expertise in corporate communications, investor strategy and market analysis to the organization.
Oleg Mintush Vice President of Strategy
  • Graduated from three universities in Moscow (GUU, HSE, Plekhanov University).
  • Former CIO of SberEntertainment — a group of six legal entities (Zvuk, Okko, Rambler, SoyuzMultfilm, SberGames, SberMarketing).
  • Former CDTO of the MTS Ecosystem — over 20 legal entities.
  • Served as interim CIO, COO, CPO, and provided consulting and advisory services to startups and companies with turnovers up to $100 million.
  • Graduated from three universities in Moscow (GUU, HSE, Plekhanov University).
  • Former CIO of SberEntertainment — a group of six legal entities (Zvuk, Okko, Rambler, SoyuzMultfilm, SberGames, SberMarketing).
  • Former CDTO of the MTS Ecosystem — over 20 legal entities.
  • Served as interim CIO, COO, CPO, and provided consulting and advisory services to startups and companies with turnovers up to $100 million.
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